Measure on iOS.Plan for the gaps.
Map attribution inputs and make reporting limitations explicit.
Map attribution inputs and make reporting limitations explicit.
Inventory the evidence
Apple describes AdAttributionKit as attributing installations and re-engagement using signed signals. This does not promise a complete individual journey. List campaign data, attribution signals, and application events separately. Record what each input identifies and what it cannot establish.
Separate collection and interpretation
Engineers should verify that a signal arrived and was processed. Analysts should explain its meaning for the business question. A reconciliation sheet can record source, event definition, date basis, arrival time, and exclusions. Preserve original records so transformations remain traceable.
Review after changes
Review current platform documentation before a release and exercise supported testing paths. Repeat relevant checks after SDK or platform changes. Label unavailable observations rather than filling them with assumptions, and distinguish provisional reporting from records ready for a decision.
Sources and further reading
The references below support the definitions and methods discussed. Implementation examples and recommendations reflect Atakan AI’s perspective.
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