02 / PERSONA RESEARCH

Explore perspectives.Before you launch.

AI-generated personas. Simulated surveys.Explore audience perspectives at scale.

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RESEARCH AT POPULATION SCALE

A world of perspectives.One research question.

Explore virtual populations at scale.Compare the patterns across cohorts.

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  1. 01

    Define the population

    Set the audience and context.

  2. 02

    Form virtual cohorts

    Gather diverse perspectives.

  3. 03

    Ask a shared question

    Explore simulated responses.

  4. 04

    Compare the patterns

    Find patterns to explore.

Synthetic populationConcept visualization
MEET YOUR VIRTUAL PANEL

Many personas. New perspectives.

Simulate surveys across virtual audiences.Explore ideas before testing with people.

Research StudioVirtual personas · illustrative responses
VIRTUAL PERSONAS
M

Mina

29 · Brand strategist
Virtual
CONCEPT TEST

What would make you try a new sustainable daily essentials brand?

SIMULATED RESPONSE

Show me how it fits into my routine. I would start with a small trial, clear pricing, and specific details about the materials.

A DIRECTION TO EXPLORE

Lead with everyday usefulness, then explain the sustainability story.

Persona Research is a synthetic audience research tool in development, using AI-generated virtual personas for simulated surveys. These fictional responses help form hypotheses to validate with real participants.

FROM QUESTION TO DIRECTION

A starting point for discovery.

01

Define the audience

Shape a panel around your question.Explore a range of perspectives.

02

Ask and compare

Test messages and product ideas.Look for patterns and differences.

03

Take it further

Turn responses into hypotheses.Validate them in the real world.

In development

Be part of what’s next.

Get early access updates.Help shape the future of Atakan.

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