Plan your events.Trust your data.
Define triggers, properties, and ownership before building a dashboard.
Define triggers, properties, and ownership before building a dashboard.
Start with a decision
Choose the question before writing tracking code. Project creation and project completion describe different milestones. Agree on which counts as activation and whether it occurs once per account or once per workspace. Otherwise two teams can use the same event name while reporting different outcomes.
Write an event contract
For every event, record the exact trigger, required properties, timestamp meaning, owner, and a sample payload. Distinguish an order identifier from a user identifier. Document currency and refund handling for purchases. Avoid collecting sensitive free-form input simply because it is available.
Validate the meaning
Perform known actions and reconcile emitted events against application records. Include retries, interrupted sessions, and repeated purchases. A successful request does not prove the event definition is correct. When the definition changes, keep an effective date and annotate reports so a measurement change is not mistaken for product growth.
Sources and further reading
The references below support the definitions and methods discussed. Implementation examples and recommendations reflect Atakan AI’s perspective.
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